Advantages

• One ad works all year long

• You pay monthly instead of up front

• Action oriented as the audience is actually looking for the ads

• Responses are easily tracked and measured

• Distribution to all homes and businesses

Why Out Of Home...

Too many choices!  Today over 250 companies publish and distribute nearly 6,000 different Yellow Pages directories in North America.

48.3% of consumers did not read the Yellow Pages last month.

31% of those who do not use the Yellow Pages spend more than 40 minutes commuting to and from work.

Out Of Home provides the pre-sell and directs consumers to your Yellow Page ads.

Adding Out Of Home to your media mix increases the repetition of your message and Out Of Homes' flexibility can accomodate change to creative messages.

Disadvantages

• You must commit to an entire year

• Cluttered pages; ads are easily lost

• Your ad is placed with all your competitors making it easy to comparison shop

• Ads are slow to reflect market changes, can't make corrections or changes

• Increasing popularity of online directories have decreased readership

• Pre-determined formats limit creativity

• Books are bulky, hard to store and not readily available outside the home or office