Advantages

• National and Regional reach

• Independent stations and cable offer new opportunities to pinpoint local audiences

• Capture your audiences attention with sight, sound and motion

• Reaches 92% of the population

• Gives your product or service instant validity

Why Out Of Home...

As viewers are overwhelmed with more and more ads, they learn to ignore them...and they're getting better at it every day.

Consumers usually ignore the advertising messages on Network Television by 35% and growing.

Out Of Home captures consumers' attention throughout the day...making a busy audience a REACHABLE audience.

Disadvantages

• Expensive in terms of creative, production and air time costs

• Viewers tend to channel surf, take washroom breaks or run for snacks during commercials

• Video Recorders and Video on Demand allows viewers to bypass commercials

• Viewed mainly in the evenings when viewers are less likely to be making purchases