Advantages

• Allows you to hit a large number of people in a given geographical area

• Flexibility of deciding ad size and placement

• Quick turnaround time helps your ad reflect changing market conditions

• Can contain details such as prices or coupons 

• Reach different demographics by choosing different sections of the paper

Why Out Of Home...

64% of people between the ages of 25-54 are being missed by Newspaper advertising.

1 out of 4 households who don't pick up a newspaper make more than $75K per year. 

Adding Out Of Home advertising can do many things for users of newspaper advertising.  Out Of Home can reinforce your ads, extending the life of a newspaper campaign by working all day, every day long after the paper has been thrown out.

Out Of Home increases ad reach and ensures greater coverage among light readers and young consumers.

Out Of Home impacts consumers lost to other types of news sources.

Disadvantages

• Ad space can be expensive

• Print quality is not the best

• Large page size makes smaller ads look miniscule

• Ad has to compete with the clutter of other ads

• Most people don't read front to back missing ads

• With the increasing use of the internet newspaper faces declining readership and market penetration

• Typically not an effective medium for demographics under 55