Advantages

• Excellent picture reproduction quality and paper is far superior to newsprint

• Can be carried by consumers and read almost anywhere anytime

• Relatively long ad life and repeated ad exposure

• Advertising messages are more image related and less price oriented

• Specific readership makes it easy to target market demographics

Why Out Of Home...

Adults typically only browse through a fraction of all the titles in the magazine rack.

39% of people are spending more time in their car than a year ago where magazines cannot be read.

Out Of Home provides higher reach and frequency at a cost per thousand of 1/4 that of a magazine.

Adding Out Of Home can help advertisers break through the ad clutter and condition readers to identify with and respond to their magazine ads.

Disadvantages

• Most magazines are National in nature making it difficult to pinpoint Regional targets

• Limited flexibility in terms of format and ad placement

• Expensive in terms of creative, production and printing costs

• Magazines contain so much advertising that ad readership and recall is minimal